Sempre que você posta algo, o Facebook insere este conteúdo na timeline das pessoas que te seguem sem a necessidade de impulsionamentos ou de campanhas pagas, e é isso que chamamos de alcance orgânico.
Mas para nossa tristeza, de tempos em tempos o pessoal do Facebook diminui o alcance orgânico das postagens das páginas e das pessoas.
O numero de pessoas alcançadas pelas suas postagens é determinado pela sua relevância, quanto maior a relevância, mais pessoas serão impactadas naturalmente.
Listarei aqui algumas dicas para que você aumente a sua relevância e por consequência você aumente o alcance natural de suas postagens.
Peça Comentários
Solicite a opinião das pessoas em suas postagens. As pessoas gostam de opinar e nem sempre uma postagem da abertura a isso. O algorítimo vê um post com muitos comentários como mais importante e aumenta a relevância do post e da página.
Responda os comentários
Claro, não basta apenas pedir a opinião dos seus seguidores, é importante interagir. Isso incentivará as pessoas a comentarem cada vez mais em seus posts, o que aumentará sua importância.
Aproveite as reações
Há algum tempo o Facebook adicionou novas reações. Além de melhorar a forma de interação dos usuários, essas novas reações tem peso importante pata o algorítimo do Facebook mensurar a relevância das postagens. Por isso explore bem essas possibilidades. Posts que incentivam novas reações ajudarão bastante.
É isso, espero ter ajudado com essas 3 dicas.
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